Customer interviews checklist

Comprehensive list of sources and tips for customer interviews

  • Sources
    • Linkedin
      • Use Linkedin Answers
      • Join Linkedin Groups
      • Use Search + InMail
      • Check your existing connections
      • Ask your connections for intros
      • Post to the Linkedin Social Network
      • Run Linkedin Ads
    • Facebook
      • Look up your friends
      • Ask your friends
      • Look for Fan Pages
      • Run Targeted Facebook Ads
      • Try the new Graph Search
    • Twitter
      • Ask your followers
      • Ask your followers for referrals
      • Run Twitter Ads
      • Ask Twitter Accounts to tweet on your behalf
      • Search for relevant Hashtags
      • Join a Twitter Chat
      • Search Twitter for People Talking about your Problem
    • Email
      • Email relevant friends/contacts
      • Start a personal newsletter
      • Use Rapportive to find emails & cold email
      • Make your GChat status a call for help/intros
      • Make your signature a call for help/intros
      • Join & Attend Meetups in your category
      • Ask organizers to message the group
      • Ask the organizer to allow you to address the audience at a Meetup
      • Mention in your Meetup profile what you’re looking for
      • Message users on
      • Create a Meetup group
    • Your blog
      • Write a blog post about the problem you’re solving
      • Post your blog to discussion sites in appropriate categories
      • Update your About Page for what you’re looking for
      • Make a page on your blog just about your market
      • Start a blog just to talk about your industry
    • Other Blogs
      • Reach out to other bloggers for interviews
      • Ask other bloggers to run an ad for you
      • Ask other bloggers to write about you
      • Ask to write a guest blog post
      • Use Blog lists to find the right blogs
      • Reach out to commenters
    • Quora, Forums, Youtube, Kickstarter
    • Offline
      • Approach people in native environments
      • Look for people unhappy with a service
      • Go to conferences for your target audience
      • Go to trade organization events
      • Go to places you know they’ll congregate
      • Ask people on long train rides or airplanes
    • Google Ads, Facebook Ads
  • Process
    • Introduction
      • Introduction by e-mail
      • Introduction tips
    • Interview
      • Tips
        • Afraid “confirmation bias”
        • Ask open ended questions
        • Listen, don’t talk
        • Take Good Notes or Record Everything
        • Always follow up
        • See if your idea survives customer interaction
        • Smile. People want to talk to you.
      • Questions
        • What are your greatest pains?
        • What are you trying to get done? (Gather context)
        • How do you currently do this? (Analyze workflow)
        • What could be better about how you do this? (Find opportunities)
I like to use such notes as mindmaps. Hope it will be useful to someone else too.

Site Footer

Sliding Sidebar

About Me

About Me

For whom this blog for?

For those who are interested in modern Internet technologies, IT business, startups, management, quality control, personal effectiveness, motivation. Here I write about what is interesting, about problems I faced and solutions I found. I hope it will be interesting to you either.

What motivates me to write?

The desire to improve, to study deeper topics that interest me. Find people with similar problems and tasks, together look for ways out and solutions.

Feel free to contact if you have anything to say to me

Old Flash site with my artistic works and misuc.